Thursday, May 15

New Launch: Estee Lauder Introduces Pure Color Envy Sculpting Lipstick

New Launch: Estee Lauder Introduces Pure Color Envy Sculpting Lipstick
New Launch: Estee Lauder Introduces Pure Color Envy Sculpting Lipstick
Estee Lauder introduces Pure Color Envy Sculpting Lipstick

Sexy, confident and powerful, that's what lipstick does for woman - Tom Pecheux

Estee Lauder unleashes the ultimate object of a woman's desire - introducing New Pure Envy Sculpting Lipstick. Intensify lips with saturated color. Sculpt with multi-faceted pigments. Hydrate with continuous moisturization. Pure luxury for lips housed in a new, ultrachic case.


Intensify
20 one-of-a-kind statement shades with the power to define every curve of the lip. Rich in attitude and saturated color, this provocative palette evokes fashion, art, and design with high-couture impact. From the subtle whisper of insatiable nudes, to the drama of impassioned reds, daring mahoganies, powerful pinks and confident corals, each enviable lip look will satisfy every woman's desire.

Sculpt

In just one stroke, lips are sculpted with high-intensity color that stays true for up to 6 hours. From stick to lip, Multi-Faceted Color Pigments create shape, definition and volume. Amazing color density and dimension transforms lips for a full, curvaceous and sexy pout.

Hydrate

The lightweight texture is creamy, sensually smooth and luxuriously comfortable. A uniquely modern formula envelops lips in immediate and long-lasting moisture. Featuring a new and exclusive Time Release Encapsulated Moisture Complex with Hyaluronic Acid that help boost lips ability to attract, capture and seal-in continuous hydration. Lips feel kissably soft, smooth, supple, supple and continuously moisturized throughout the day.

Style

Inspired by modern architecture, the new and iconic package design is powerful, yet feminine. Its lines are contemporary with a strong, sleek and elegant silhouette. The color cues reflect Estee Lauder's signature navy and gold, while golden plaques at each end of the case, and golden tones within the interior, convey the modern glamour and style of the brand. An innovative, magnetic closure always clicks the case perfectly into place into place and new aspirational bullet shape make this ultra-chic lipstick a statement of luxury.

New Launch: Estee Lauder Introduces Pure Color Envy Sculpting Lipstick
New Launch: Estee Lauder Introduces Pure Color Envy Sculpting Lipstick
New Pure Color Envy Sculpting Lipstick is a curated collection of bold and provocative shades that immortalize the mystique and dynamism of a woman.

Nudes to Browns
Pinks to Berries
Corals to Reds
Mauves to Plums
Insatiable Ivory
Impulsive
Potent
Dynamic
Desirable
Powerful
Defiant Coral
Rebellious Rose
Intense Nude
Infamous
Impassioned
Dominant
Emotional
Tumultuous Pink
Envious
Irresistible
Decadent
Red Ego
Vengeful Red
Insolent Plum


Availability: NEW Pure Color Envy Sculpting Lipstick will be available at Estee Lauder stores from mid May 2014 onwards.

Disclaimer: Press Release share by brand PR.
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